The Glamatory

Bold, innovative, and entirely glamorous, The Glamatory seeks to be a change agent in the world of beauty. With its vegan- and cruelty-free makeup and a powerhouse lineup of some of the most exciting talent in the industry, this young and ambitious brand is consciously beautifying the world, one client and product at a time.

Based in Atlanta, the laboratory-themed beauty boutique features luxurious makeup products, posh services from its artistry team, beauty education, and more in an upscale environment that has attracted some of the entertainment industry’s hottest stars.

The Glamatory was founded by celebrity makeup artist Mimi J and has been a staple in the Atlanta beauty scene since 2014. Mimi J opened The Glamatory as part of her lifelong dream to bring her passions and talents to life while helping other women look and feel their best. As part of her mission in supporting all women, The Glamatory also provides opportunities for makeup artists to share their talents and passions with the world.

Mimi J’s artistry has been featured on a variety of popular TV shows on networks such as Bravo, VH1, and WeTV, and she has had the honor of working with a number of celebrity clients, such as Angela Simmons. She is also the founder of Grindpretty.com and is a social media influencer with a growing brand that has attracted over 50,000 followers.

Through The Glamatory and her other beauty ventures, Mimi J is committed to giving back to her community, and specifically to the organization Autism Speaks in honor of her son, who has provided much of her inspiration in pursuing this glamorous dream.