Cornell McBride Sr. envisioned combining direct distribution of quality hair care solutions with the education needed to effectively use them in the salon and at home.

Built on this premise, we offer premium collections of luxurious expertly created products infused with high quality natural ingredients founded on 30 years of experience. With brands including Design Essentials, Therapeutics Rx, Wave by Design and Colaura, our products are created to help our hair passionates effortlessly improve their hair health and style to their aspirations. We believe everyone deserves to feel beautiful, and hair can be an extension of outward beauty, inner confidence, and a reflection of personality.

Today, McBride Research Labs offers more than 40 premium beautification products sold internationally to our growing clientele.


    Ruenel Dorsey

    I was truly turned all the way up with Design Essentials. To me your product accelerates the performance of my hair routine. I’ve struggled with finding the right elements of products for my 4C low precocity hair. But you have sold me on the truth for my hair. Thank you Black Own aspiring company. I wish you well on all of your future endeavors.

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